People Relations Consulting

The challenge

We supported People Relations Consulting in the evolution of their digital ecosystem, combining web design, automation, AI and process optimisation.

The challenge: to scale their brand, operations and commercial capacity by setting up an integrated, automated online training and sales environment.

What we did

• Complete rebuild of their website on WordPress + Elementor: new structure, hierarchy, UX, performance and security.
• Online academy: courses, access, payments, private area and automations, plus content recording and editing.
• Online shop integrated with the training environment, with optimised checkout, confirmations and automatic access management.
• Marketing automations: LinkedIn (prospecting and sequences), blog, Instagram and email/sign-ups.
• WhatsApp Business as a support and lead-generation channel, integrated into their operations.
• Technical and on-page SEO, content structure and strategic recommendations.
• Infrastructure, migrations, IT support, backups and an optimised server environment.
• Digital consultancy and a roadmap to prioritise decisions and spot opportunities.

What we keep doing

• Automating more processes and integrating new tools.
• Reinforcing the use of AI and expanding commercial automations.
• Consolidating their management system with solutions such as Zoho.
• Leaving the structure ready for automatic reports, document automation and the automatic wealth report.